WitsView睿智显示·2025-10-04 07:32Core Viewpoint - The RGB Mini LED technology is gaining traction in the television market, with major players like TCL, Hisense, and Samsung actively launching products, indicating a significant shift towards mass production and a pivotal year in 2025 for this technology [2][3]. Company Summaries TCL - TCL launched the Q10M Ultra and Q9M series of RGB Mini LED TVs in September, featuring advanced color technologies and aiming to make RGB Mini LED more accessible to consumers [4][5]. - The Q10M Ultra boasts 100% BT.2020 color gamut, 91.3% color volume, and 120 bits of color control precision, addressing issues like color bleeding and fading with its "RGB万象分区" technology [5][7]. - The Q9M series is positioned as the most affordable RGB Mini LED TV on the market, with prices ranging from 79,999 to 199,900 yuan and peak brightness of 2000 nits [7]. Hisense - Hisense has introduced three models featuring RGB Mini LED technology, including the E8S Pro and U7S Pro, which focus on high refresh rates and advanced color management [9][10]. - The E8S Pro supports a refresh rate of up to 330Hz and includes 9360 local dimming zones, while the U7S Pro was showcased at the IFA [9][10]. - Hisense plans to launch the U9 series in 2026, covering sizes from 55 to 100 inches, which may accelerate the adoption of RGB Mini LED technology in the consumer market [10]. Sony - Sony presented a prototype of its RGB Mini LED TV at the IFA, featuring a peak brightness of 4000 nits and high color accuracy, with plans to release a commercial product in January 2026 [11][13]. - The prototype achieves over 99% DCI-P3 color coverage and approximately 90% BT.2020, showcasing Sony's commitment to high-end display technology [11]. Samsung - Samsung launched a 115-inch Micro RGB TV in August, priced at approximately 232,700 yuan, utilizing its proprietary Micro RGB technology for enhanced backlight control [14]. - The TV features 4K resolution and a variable refresh rate of 144Hz, with around 15,000 dimming zones for improved picture quality [14]. Industry Insights - The global TV market is projected to see a shipment of 92.5 million units in the first half of 2025, with a year-on-year growth of 2%, although challenges may arise in the second half due to high panel costs and consumer behavior [18][19]. - Major brands are focusing on technological upgrades to differentiate themselves in the high-end market, with RGB Mini LED technology emerging as a key feature for flagship models [20]. - The shift towards RGB Mini LED is seen as a response to the saturation of white Mini LED technology, providing a significant competitive edge in terms of color accuracy and overall viewing experience [20].