从10元到100万：一场企业家间的“礼物交换”游戏

Core Viewpoint - The article discusses the annual Hu Run China Rich List and highlights a unique gift exchange game initiated by Hu Run with Chinese entrepreneurs, aiming to raise funds for charity through the value of exchanged gifts [2][3]. Group 1: Gift Exchange Process - Hu Run started the gift exchange with a 10 yuan mobile phone stand, successfully trading it for various items, including a small robot, an ancient zither, and a painting created by a blind grandmother [5][6][7]. - The exchange process continued with a series of trades, culminating in a controversial exchange involving a biography book from the founder of Liby Group, which was perceived as undervalued compared to the previous jade item [11][13]. - The gift exchange gained significant attention on social media, especially after Hu Run traded a blue sapphire for a unique Labubu toy, which later sold for 108 million yuan [15][16]. Group 2: Public Reaction and Controversy - The exchange involving the biography book sparked criticism from netizens, leading to the return of the jade item by the Liby Group founder [14]. - Hu Run's exchanges have been compared to a grassroots "trading up" phenomenon, where the value of items is subject to public perception and debate, similar to stock market trends [34][35]. - The article notes that while Hu Run's exchanges occur within an elite circle, they still generate significant public interest and discussion, contrasting with more open grassroots initiatives [36]. Group 3: Cultural and Symbolic Aspects - The gift exchange reflects a ceremonial and symbolic act rather than a mere transactional exchange, akin to the Kula exchange among the Trobriand Islanders, emphasizing identity and social bonds [38]. - The article draws parallels between Hu Run's initiative and other successful "trading up" stories, highlighting the narrative and community engagement aspects that drive interest and participation [33][34].