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旅游人气爆棚、楼市车市升温、黄金饰品走俏!假日消费“好旺好彩”|“双节”消费新图景
证券时报·2025-10-09 00:08

Group 1 - The dual holiday period of National Day and Mid-Autumn Festival has significantly boosted consumer activity, with a record 2.432 billion people expected to travel, marking a 6.2% year-on-year increase [1] - Young consumers, particularly those born after 1995, are becoming a major force in tourism spending, with a 14.6% increase in average spending per trip during the holiday [1][2] - The real estate market saw increased activity, with a 15% rise in second-hand home transactions and a 120% increase in new home transactions in Shenzhen during the holiday [3] Group 2 - Despite high temperatures in some regions, popular tourist attractions experienced overwhelming crowds, with significant increases in visitor numbers and revenue at various sites [2] - New tourism consumption trends, such as culinary and event tourism, are resonating with younger audiences, leading to a shift in focus towards smaller towns and counties for travel [2] - The automotive market also experienced a surge in sales, with over 41,300 vehicles ordered during the holiday, supported by promotional activities and subsidies in various regions [3] Group 3 - Gold jewelry sales surged during the holiday, driven by cultural significance and investment demand, with a notable increase in purchases despite high gold prices [4]