订单激增348%，年轻人用租赁爆改旅游

Core Viewpoint - The article highlights a significant shift in consumer behavior among young people, particularly in the context of travel, where renting equipment and experiences has become a preferred choice over ownership, reflecting a broader consumption revolution [4][14][27]. Group 1: Rental Trends in Travel - During the recent National Day holiday, rental orders for portable cameras, action cameras, drones, and long-focus lenses surged by 348% year-on-year and increased by 196% compared to the regular cycle in August [2][4]. - The rental market for cars has also seen a rise, with 40% of bookings made more than 30 days in advance, and the average rental period increasing to 5.2 days, up over 30% from last year [9][10]. - The popularity of RV rentals has grown, with some rental shops reporting over 90% booking rates for peak travel dates [9][10]. Group 2: Consumer Preferences and Behavior - The 00s generation has become the main consumer force in travel, accounting for 62% of tourism spending, indicating a shift towards a rental-based lifestyle [4][19]. - Young consumers are increasingly renting items that enhance their travel experience, such as cameras and camping gear, rather than purchasing them [10][11]. - The trend of renting extends beyond travel, with a growing preference for renting various items, including tech gadgets and outdoor equipment, reflecting a shift in consumer values towards access over ownership [15][27]. Group 3: Market Growth and Future Projections - The new rental economy is expected to grow significantly, with projections estimating the market size to reach 716.9 billion yuan by the end of 2025 and potentially approaching 1 trillion yuan by 2030, with a compound annual growth rate of 69% [35][40]. - The rental service penetration is currently at 8%, but the willingness to use such services is as high as 51%, indicating substantial growth potential [35][40]. - The rental market is evolving from niche consumption to mainstream commercial avenues, with over 30,000 businesses participating in the sector [40][44].