券商中国·2025-10-08 13:35Core Viewpoint - The return of participating health insurance marks a significant shift in China's insurance market, driven by regulatory support and the need for product diversification in a low-interest-rate environment [1][2][4]. Group 1: Return of Participating Health Insurance - Participating health insurance is making a comeback after 22 years, with regulatory support aimed at enhancing the growth potential of the health insurance market [1][2]. - The previous halt in the sale of participating critical illness insurance in 2003 was due to sales misconduct and management challenges, but the current regulatory environment encourages its return [2][3]. - The reintroduction aligns with the trend of floating yield insurance, which is seen as a necessary step for the transformation of personal insurance products in China [4][5]. Group 2: Floating Yield Insurance Development - Floating yield insurance, which includes participating, universal, and investment-linked insurance, is becoming a key focus for the industry as it adapts to low-interest rates [3][5]. - The maximum guaranteed interest rate for personal insurance products has been reduced from 4.025% to 2.0% over the past six years, indicating a shift towards floating yield products [5][6]. - Companies are increasingly adjusting their product structures to enhance the proportion of floating yield products, particularly participating insurance, to meet market demands [6][7]. Group 3: Market Trends and Company Strategies - Major insurance companies, such as China Life and China Pacific Insurance, have reported significant growth in participating insurance, with it accounting for over 50% of new premium income in some channels [6][7]. - The industry is facing challenges related to interest rate spreads, prompting companies to focus on controlling liability costs and transitioning to participating insurance as a strategic response [6][7]. - Global insurance trends show that companies often shift towards products that transfer risk to customers during periods of declining interest rates, a strategy that is being mirrored in the Chinese market [7].