苏州老板入局家居，12个月进账80亿

Core Insights - The article discusses the growth and challenges faced by GigaCloud (大健云仓), a global home goods platform founded by Wu Lei, a former executive at New Oriental Education [1][9] - GigaCloud achieved a GMV of approximately 10 billion yuan and revenue of around 8 billion yuan in the past 12 months, despite facing uncertainties in the global trade environment [1][3] Business Model - GigaCloud operates as an intermediary, connecting sellers (factories/traders) with buyers (retail/wholesale channels), allowing for efficient circulation of large goods like furniture and auto parts [2] - The company employs a "supply chain pre-positioning" model, where suppliers produce goods in advance and store them in overseas warehouses, reducing inventory risks and simplifying transaction processes [3][6] Market Expansion - In response to challenges in the U.S. market due to rising tariffs, GigaCloud is accelerating its expansion into the European market, which now accounts for about 25% of its global revenue [6][7] - The company opened a strategic new warehouse in North Rhine-Westphalia, Germany, to enhance its logistics capabilities in Europe [6][7] Financial Performance - GigaCloud reported a revenue of $323 million in Q2, a slight increase of 3.8% year-on-year, with a GMV of over $1.4 billion in the past 12 months, reflecting a 31% year-on-year growth [6][7] - The company has maintained a zero-debt status and positive operating cash flow, with $300 million in liquid assets as of June [10] Strategic Acquisitions - GigaCloud acquired Noble House, a U.S. furniture company, for approximately $85 million, aiming to integrate its assets and optimize its product offerings [9][10] - The management has already streamlined the SKU count from over 8,000 to around 3,000, improving profitability [10]