知名房企巨头上海总部大楼被6折甩卖，“坐拥黄浦江一线江景”！公司3年巨亏400亿元，到期未付债务超650亿元，创始人被限制高消费

Core Viewpoint - The auction of Sunshine City's headquarters building, the Binjiang International Plaza, reflects the company's ongoing financial struggles, with the final sale price significantly lower than previous auction attempts and the company facing substantial debt issues [2][4][6]. Auction Details - The Binjiang International Plaza was auctioned with a starting price of 1.13 billion yuan and sold for 1.31 billion yuan after 37 rounds of bidding [2]. - The final sale price was only 60% of the initial auction price of 2.1 billion yuan, indicating a decline in asset value [6][4]. - The property had previously failed to sell in four prior auctions, highlighting ongoing challenges in attracting buyers [5][6]. Company Background - Sunshine City Group, originally a top 15 Chinese real estate company, has faced severe financial difficulties, with total debts exceeding 650 billion yuan as of September 2023 [10][15]. - The company has been actively selling assets to alleviate debt, including over 20 high-quality properties, raising more than 45 billion yuan to repay obligations [9][12]. Debt Situation - Sunshine City has a total debt of 657.34 billion yuan, with significant amounts owed in both domestic and international markets [15]. - The company's asset-liability ratio has increased from 109.01% at the end of 2024 to 111.68% by mid-2024, indicating worsening financial health [14]. Management Changes - In March 2024, significant management changes occurred, with the founder stepping down and new leadership appointed to address the company's financial crisis [13]. Future Plans - Sunshine City is working on a comprehensive plan to resolve its debt issues, seeking support from local governments and financial regulators [18].