国庆档为何集体失利

Core Viewpoint - The 2023 National Day film season has experienced an unprecedented downturn, with no films meeting expectations, leading to significant losses across the board [5][25]. Group 1: Reasons for the Failure of the National Day Film Season - Despite having decent genres, casts, and reviews, the National Day film season has failed to produce any highlights, with films quickly overshadowed by "731" [6][7]. - "The Volunteer Army 3" achieved average standards for the series but suffered from viewer fatigue due to the repetitive nature of the franchise, leading to an expected box office of 600 million, resulting in inevitable losses [10]. - "Assassination Novelist 2" continued the issues of its predecessor, with a significant drop in box office performance, losing about half of its earnings compared to the first film [14]. - "The Sound of Thunder" is noted as the best-reviewed film of the season, with a score of 7.6 and an expected box office of 300 million, indicating a potential for recouping costs [24]. Group 2: Industry Insights - The 2023 National Day film season is characterized by a diverse range of genres, yet none of the films managed to break through, marking a historical low for the industry [25][26]. - The disconnect between filmmakers and audience preferences has been highlighted as a critical issue, with filmmakers often being the least aware of market demands, leading to financial failures [27]. - The industry must adapt to audience needs and preferences, moving towards a more accessible form of art to avoid future losses [27].