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没货了!大疆降价首日探店,退货维权有多难?
新浪财经·2025-10-09 09:48

Core Viewpoint - DJI's recent price reduction on several products has led to significant consumer dissatisfaction, with many feeling "betrayed" after purchasing items shortly before the price drop. This situation has sparked discussions on social media regarding refund and price adjustment rights [3][4][12]. Group 1: Price Reduction Details - DJI has announced price cuts on various products, including the Osmo Pocket 3, which saw a reduction of 700 yuan, and the Mini 4 PRO drone, which dropped by 1478 yuan. Other products like the Action 4 camera also experienced significant price cuts [5][12]. - The Osmo Pocket 3 standard version is currently out of stock both online and in physical stores, indicating high demand following the price drop [6][7]. Group 2: Consumer Reactions and Rights - Many consumers who purchased products before the price drop are seeking refunds or price adjustments, with some successfully obtaining refunds. However, returning items purchased in-store is more challenging compared to online purchases [11][12]. - DJI's official response to the price adjustment states that it is part of a regular promotional strategy for the upcoming Double Eleven shopping festival, and they have communicated this to consumers [4][13]. Group 3: Market Implications and Future Products - Industry analysts speculate that the price reduction may be aimed at clearing inventory for the upcoming Pocket 4, which is expected to launch in 2026. This suggests a strategy to manage product lifecycle and competition [8][12]. - The rapid iteration and frequent price changes in the consumer electronics market necessitate a balance between promotional efficiency and consumer rights, highlighting the need for companies to provide clear communication regarding price changes [13].