点杯奶茶还能看连载小说？蜜雪冰城回应

Core Viewpoint - The article discusses a unique marketing strategy employed by Mixue Ice City, where the company has integrated a serialized novel into its receipts, engaging customers in a creative way while promoting its brand [3][8]. Group 1: Marketing Strategy - The novel featured on the receipts is titled "The Snow King Sells Coffee in Ancient Times," specifically the final chapter, which invites readers to decide the story's conclusion [8]. - This initiative is designed to combine the brand's characteristics with consumer interests, creating an interactive experience for customers [8]. - The novel consists of 20 chapters, with a daily update schedule from September 17 to October 6, ensuring continuous engagement with the audience [9]. Group 2: Multimedia Expansion - In addition to the novel, Mixue Ice City has produced a short drama based on the same story, which is available on platforms like Douyin, Bilibili, and WeChat Video [9]. - The short drama has released six episodes on Douyin, further enhancing the brand's visibility and engagement with its audience [9]. Group 3: Trademark Applications - Mixue Ice City has applied for several trademarks related to the "Snow King" theme, including "Snow King Film," "Snow King Animation," and "Snow King Loves Animation," indicating a strategic move to expand its brand into various media [12].