Workflow
社交媒体的黄金时代,结束了
创业邦·2025-10-09 10:30

Core Viewpoint - The article discusses the decline of traditional social media platforms due to the overwhelming influence of AI and algorithms, leading users to seek smaller, more intimate digital spaces for genuine connections [6][22][40]. Group 1: The Decline of Traditional Social Media - Users are increasingly feeling fatigued and anxious from social media, which has become filled with AI-generated content and advertisements [5][15]. - The "attention economy" has been pushed to its limits by AI, resulting in a breakdown of traditional social media platforms [6][8]. - A significant portion of content on social media is now AI-driven, with projections indicating that by 2025, 80% of content recommendation algorithms will be powered by AI [10][12]. Group 2: Shift to Smaller Communities - Users are migrating from large platforms to smaller, more private digital spaces, as evidenced by the success of platforms like Reddit and Discord [6][31][39]. - Reddit's stock has surged significantly, reflecting its appeal as a community-driven platform that avoids reliance on algorithms [31][33]. - Discord has also gained popularity for its user-managed channels, allowing for more personalized and meaningful interactions [34][39]. Group 3: The Emergence of the "Intimacy Economy" - The article introduces the concept of the "intimacy economy," where users seek emotional value and genuine connections rather than engagement metrics [36][38]. - Platforms like Substack are thriving as they allow creators to communicate directly with subscribers, bypassing algorithmic content [36][39]. - The trend indicates a desire for slower, more thoughtful interactions on social media, moving away from the immediacy that has characterized past platforms [40][41].