OPPO高层调整

Core Insights - The Chinese smartphone market is entering a bottleneck phase, prompting manufacturers to focus on overseas markets [1][2] - OPPO is increasing its investment in overseas markets, with key personnel adjustments to strengthen this focus [1] Group 1: Company Strategy - OPPO's Chief Product Officer, Liu Zuohua, will oversee overseas markets, while Senior Vice President Duan Yaohui will manage the headquarters marketing team [1] - Liu Zuohua has a history of success in the overseas high-end market with OnePlus, indicating a strategic shift for OPPO towards high-end segments [5] - OPPO's overseas revenue now accounts for over 60%, highlighting the importance of international markets in the current competitive landscape [1] Group 2: Market Conditions - The Chinese smartphone market has seen a decline in sales, with a 2% drop in the first eight weeks of the third quarter, while the mid-range market remains strong [4] - Counterpoint's statistics show that OPPO faced demand slowdowns in China but stable demand in Southeast Asia and the Middle East [4] - The global high-end smartphone market is projected to reach historical highs by mid-2025, making it a critical area for competition [4]