“鸡排哥”登顶：烟火气如何接住泼天富贵？

Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother," a viral internet figure who gained immense popularity during the National Day holiday, highlighting the interplay between grassroots influencers, local tourism, and the challenges of sustaining such fame in the fast-paced short video era [5][16][20]. Group 1: The Rise of "Chicken Chop Brother" - "Chicken Chop Brother," a 48-year-old man, became a viral sensation by selling chicken chops for 6 yuan, attracting long queues of customers willing to wait for hours [5][7]. - His sudden fame led to significant changes in his life, including increased work hours and responsibilities, as he was appointed as a tourism ambassador for Jingdezhen [7][14]. - The emotional value associated with his service, characterized by humor and warmth, contributed to his popularity, reflecting societal values of dedication and integrity [10][14]. Group 2: The Mechanism of Viral Fame - The article outlines the "star-making" mechanism of short video platforms like Douyin, which regularly promotes grassroots figures to maintain user engagement [13][14]. - The timing of "Chicken Chop Brother's" rise coincided with the National Day holiday, a strategic move by the platform to maximize visibility and engagement [13][14]. - The phenomenon illustrates a mutual benefit scenario where the platform, influencers, and local tourism all gain from the viral attention, although it raises questions about the sustainability of such fame [14][20]. Group 3: Challenges and Sustainability - The article highlights the transient nature of internet fame, noting that many viral figures, like "Noodle Brother," experience a rapid rise followed by a swift decline in public interest [16][18]. - The pressure on "Chicken Chop Brother" to maintain his role as a local tourism ambassador while managing the expectations of a growing audience poses significant challenges [18][20]. - The article suggests that while viral figures can temporarily boost local tourism, their long-term impact is limited, and cities must focus on genuine hospitality and cultural depth to attract visitors sustainably [21][22].