21社论丨加大文化产品供给，激活服务消费活力

Core Insights - The article highlights a significant increase in consumer spending during the National Day and Mid-Autumn Festival holiday, with an average daily sales revenue growth of 4.5% year-on-year in consumption-related industries [1] - The shift in consumer behavior from goods to services is evident, with cultural and sports events driving this trend, indicating a growing preference for experiential consumption over traditional sightseeing [2][3] Group 1: Consumer Spending Trends - During the holiday, sales revenue from cultural and artistic services increased by 18.6%, with specific segments like performing arts venues seeing a 50% growth [2] - The total number of cross-regional travelers reached a record high of 2.432 billion during the holiday period, reflecting a strong demand for travel and leisure activities [1] Group 2: Shift in Consumer Preferences - Consumers are increasingly seeking cultural experiences, moving from "sightseeing" to "cultural appreciation," with a notable rise in interest for museum visits and immersive experiences [2] - The trend of "traveling with events" is emerging, where tourists plan trips around cultural performances and sports events, indicating a fusion of tourism and cultural activities [2][3] Group 3: Supply and Demand Dynamics - Despite the high demand for events and performances, there is a noted lack of high-quality supply, with a need for more unique and engaging cultural offerings to meet consumer expectations [3][4] - The article emphasizes the importance of creating core cultural IPs to enhance the overall experience and stimulate continuous consumer engagement, suggesting that merely relying on events may not ensure long-term sustainability [4]