21世纪经济报道·2025-10-10 01:58Core Viewpoint - The article highlights the significant downturn in the Chinese film market during the recent National Day holiday, with a notable decline in box office revenues and audience attendance, indicating a challenging environment for film companies and a need for industry transformation [5][11][14]. Market Performance - As of October 10, major stock indices showed weakness, with the ChiNext Index down over 1% and nearly 4,000 stocks declining across the Shanghai, Shenzhen, and Beijing markets [1]. - The cultural media index fell over 1%, with several film stocks experiencing significant drops, including Guomai Culture down 20% and Wanrun Technology down 6.8% [1][3]. Box Office Analysis - The film "The Stars of the Three Kingdoms" produced by Guomai Culture and others grossed only 75 million CNY, ranking 8th during the National Day holiday, which was below market expectations [4][5]. - The total box office for the National Day holiday decreased by 13% year-on-year to 1.835 billion CNY, marking one of the lowest performances in recent years [5][11]. - The average ticket price during this holiday dropped to the lowest in five years at 36.6 CNY, yet this did not translate into increased audience numbers [5][14]. Industry Challenges - The film industry is facing significant pressure, with major films like "The Volunteer Army: Blood and Peace" struggling to recoup high production costs, leading to financial losses for production companies [11][12]. - The overall film market saw a 34.73% decline in box office revenue year-on-year in the second quarter, with major holiday periods like Qingming and May Day also experiencing downturns [11][12]. Audience Trends - There is a noticeable decline in viewing enthusiasm in first-tier cities, with their box office share dropping to a historical low of 13.4%, while lower-tier cities are seeing an increase in attendance [10][14]. - The article suggests that consumers are increasingly turning to alternative entertainment options, which is impacting the film industry's investment and project viability [14][15]. Industry Adaptation - Film companies are exploring new business models and partnerships, such as integrating gaming experiences into cinema to attract audiences [15]. - The article emphasizes the need for the film industry to accelerate its transformation and adapt to changing consumer preferences and market conditions [13][15].