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Core Viewpoint - The article discusses the revival of Qiongyou.com, a travel planning platform, and its challenges in adapting to the current travel landscape dominated by social media and user-generated content platforms like Xiaohongshu [4][12][16]. Group 1: Qiongyou.com Revival - In September, Qiongyou.com announced the return of its travel app "Qiongyou Itinerary Assistant," which garnered attention from long-time users nostalgic for detailed travel guides [4][6]. - The app's functionality is limited to generating travel itineraries based on user-defined destinations and durations, but it lacks modern features and relevant content for today's travelers [7][8]. - The itineraries generated by the app are outdated, failing to include popular attractions like Universal Studios Beijing and Shanghai Disneyland, indicating a disconnect with current travel trends [9][12]. Group 2: Market Position and Competition - Qiongyou.com faces significant competition not only from content platforms like Xiaohongshu but also from local lifestyle platforms that provide detailed location information and user reviews [16][24]. - The platform's reliance on user-generated content (UGC) has diminished since 2020, leading to a lack of active travelers contributing to the site, which has affected its content richness [12][14]. - Similar to Qiongyou.com, its counterpart Mafengwo has also struggled to adapt, with its latest updates remaining stagnant since 2020, highlighting the challenges faced by traditional travel guide platforms [12][14]. Group 3: Changing Travel Landscape - The article emphasizes that the current travel planning landscape is characterized by a shift towards personalized and interactive experiences facilitated by AI and social media, contrasting with the static nature of traditional travel guides [23][25]. - Modern travel apps, such as "Yuan Zhou Lvxing," offer features that cater to younger users, including the ability to import links from social media and collaborative itinerary planning, which are not available in Qiongyou's app [18][24]. - The nostalgia for traditional travel planning methods does not meet the practical needs of today's travelers, who seek more dynamic and engaging travel experiences [12][25].