Core Viewpoint - Wahaha Group is facing significant challenges, including internal investigations and brand changes, amidst ongoing legal disputes and declining sales performance [2][4][5]. Group 1: Internal Investigations and Leadership Issues - Recent reports indicate that Yan Xuefeng, a key executive at Wahaha Group, is under investigation for disciplinary violations, which has raised concerns about the company's leadership stability [2]. - Despite rumors of her being taken away for questioning, Zong Fuli, the current leader of Wahaha, was reported to be at work as usual [2]. Group 2: Brand Changes and New Initiatives - Wahaha Group plans to transition to a new brand, "Wah Xiaozong," starting from the 2026 sales year to address historical compliance issues related to the "Wahaha" brand [4]. - The trademark for "Wah Xiaozong" is currently owned by Hongsheng Group, which is fully controlled by Yan Xuefeng, indicating a strategic shift in branding [4]. Group 3: Sales Performance and Market Position - Sales for Wahaha this year are reported to be at 80% of last year's peak performance, indicating a decline in market presence [5]. - The Shanghai Wahaha Drinking Water Co., Ltd. has launched a new brand, "Hu Xiaowawa," due to brand authorization disputes, which has led to operational challenges [5][10]. Group 4: Legal and Operational Challenges - The company is embroiled in a legal dispute over a billion-dollar inheritance involving its founder, which has compounded its operational difficulties [2]. - The Shanghai Wahaha Drinking Water Co., Ltd. has been unable to continue using the "Wahaha" brand due to expired trademarks, leading to the need for a rebranding strategy [10].
知情人士:宗馥莉正常上班
新浪财经·2025-10-10 08:22