独家 | 贾国龙回应西贝更换门头：不会普及全国

Core Viewpoint - The article discusses the recent changes at Xibei's Beijing Shijingshan Wanda store, including a logo change and price adjustments on menu items, in response to declining sales and customer feedback following a "pre-made dish" controversy. Group 1: Logo Change and Brand Strategy - Xibei has changed its logo from red and white to white and green, with the slogan "I come from the grassland" replacing "Yao Mian Village" [4] - The founder, Jia Guolong, stated that this logo change is a small-scale trial and will not be implemented nationwide, with potential for a few stores in major cities to adopt it [4] Group 2: Sales and Pricing Adjustments - Following a significant sales decline since mid-September, Xibei is implementing measures such as issuing consumer vouchers and adjusting menu prices [6] - During the National Day period, Xibei has reportedly reduced menu prices by 20% to 40%, although actual reductions observed were around 9.8% for specific items [6][7] - For example, the price of the "Roaming Menu" has decreased from 663 yuan to 598 yuan, with specific dishes like grassland tender roasted lamb rack dropping from 119 yuan to 99 yuan [6][7] Group 3: Customer Experience and Promotions - Despite the price adjustments, customer traffic has not significantly increased, with many seats remaining empty during peak hours [8] - Customers have noted improvements in service, with staff offering complimentary tea and snacks [8] - Xibei launched a promotional campaign offering 100 yuan dining vouchers to customers, which has led to some consumers reselling these vouchers at a lower price [10][12] - The company plans to continue issuing vouchers through the end of October, with various thresholds for receiving additional vouchers based on spending [15]