实探节后西贝：有门店约50%上座率、烤鸭半天售罄、菜品十分钟上齐

Core Viewpoint - The article discusses the impact of promotional vouchers and holiday consumption on the performance of Xibei restaurants, highlighting a temporary increase in customer traffic following a period of decline due to the pre-prepared food controversy [3][7]. Group 1: Customer Traffic and Performance - During the holiday period, some Xibei locations experienced over 80% occupancy rates, with customers needing to queue [3]. - Post-holiday, occupancy rates dropped to around 50% during lunch hours, although this was an improvement compared to the initial decline when the pre-prepared food issue arose [3][5]. Group 2: Promotional Strategies - Xibei launched a "Xibei Treats You" campaign, distributing 100 yuan dining vouchers to customers, which significantly attracted patrons [5]. - A new promotion was introduced offering 50 yuan vouchers for every 50 yuan spent, valid from October 9 to October 31, 2025, further incentivizing customer visits [5]. Group 3: Market Dynamics - The trading of Xibei's 100 yuan vouchers on second-hand platforms like Xianyu has seen a resurgence, with transaction prices ranging from 50 to 60 yuan [6]. - Xibei has stated that vouchers are for personal use only and require membership verification upon redemption [6]. Group 4: Long-term Considerations - Industry experts suggest that while short-term strategies like promotions are effective, Xibei must focus on improving product quality, pricing, branding, and crisis management for sustainable growth [7].