为什么经济不好，而旅行的人却越来越多？

Core Viewpoint - The article discusses the paradox of increasing domestic travel in China despite economic downturns, attributing this trend to shifts in consumer behavior, reduced travel costs, specific demographic demands, and multi-faceted support from policies, businesses, and media [4][6]. Group 1: Reasons for Increased Travel - Change in Consumer Attitudes: Young people are prioritizing experiences over traditional luxury items like homes and cars, leading to increased travel as a form of affordable enjoyment. This aligns with the "lipstick effect," where consumers opt for lower-cost non-essentials during economic downturns [8][9]. - Lower Travel Costs: Despite the rise in travel popularity, average spending per trip has decreased. Many travelers are now opting for budget travel options, with a significant increase in long-distance travel orders but an 18% drop in per capita spending [11][12]. - Surge in Specific Demographic Demand: Retirees and those in flexible employment are increasingly traveling during off-peak seasons, reflecting a shift in priorities towards personal enjoyment and leisure [14][15]. Group 2: Support from Policies and Businesses - Government and Business Initiatives: The government has implemented measures like the "Hundred Cities, Hundred Districts" tourism consumption action plan, which includes issuing consumption vouchers to stimulate the tourism sector. Businesses are also offering discounts and promotions to attract visitors [17][18]. - Media Influence: Short video platforms are playing a significant role in shaping travel decisions, with tourism-related content achieving over 2 billion daily views, effectively driving consumer interest and engagement [17][18]. Group 3: Broader Economic Implications - Economic Transformation: The article suggests that the rise in travel is part of a larger economic shift, with tourism becoming a key driver for industry upgrades, job creation, cultural preservation, and regional economic balance [19][20][21][22]. - Global Consumption Dynamics: The influx of Chinese tourists abroad and the return of foreign tourists to China are reshaping the global consumption landscape, indicating a significant transformation in consumer behavior and economic interactions [23].