别只看人数和花费，6 个关键词揭“双节”文旅新趋势

Core Insights - The article emphasizes the need for a comprehensive analysis of holiday consumption trends in domestic cities, moving beyond just total tourist numbers and spending to include various dimensions of consumer attraction and competitiveness [1][4]. Group 1: Tourist Volume - In 11 cities analyzed, 8 cities are projected to exceed 20 million tourists during the 2025 National Day and Mid-Autumn Festival holidays, with Chengdu leading for two consecutive years [1]. - The total number of tourists in these cities is expected to grow compared to 2024, with Shanghai seeing the largest increase of nearly 7 million tourists [4][5]. Group 2: Per Capita Spending - Among 9 cities reporting tourist spending data, the number of cities with per capita spending exceeding 1,000 yuan increased from 2 in 2024 to 3 in 2025, indicating a general rise in spending across all cities [6]. Group 3: Group Travel Development - The integration of urban transportation has led to increased mobility among tourists within metropolitan areas, with a notable rise in car rental orders, particularly in cities like Chengdu, which serves as a hub for surrounding tourist attractions [9]. Group 4: Technological Empowerment - The integration of technology in holiday consumption is becoming more pronounced, with examples such as drone performances replacing traditional fireworks, enhancing the nighttime economy [10][11]. Group 5: Integration of Culture, Commerce, and Sports - The trend of integrating cultural, commercial, and sports events is evident, with cities like Chongqing and Guangzhou hosting large-scale events that attract significant attendance and spending [12]. Group 6: Cross-Border Consumption - The 2025 holiday period saw a surge in inbound tourism, with Beijing receiving 119,000 international visitors, marking a 48% increase, and Shenzhen experiencing a 145.2% rise in foreign tourists [12]. Conclusion - The article highlights discrepancies in statistical methodologies across cities, suggesting a need for standardized reporting to accurately reflect holiday tourism performance [13][14].