加多宝、王老吉，再度开打

Core Viewpoint - The dispute between Jia Duo Bao Group and Wang Lao Ji Health Industry Company regarding the ownership of the overseas Wang Lao Ji trademark has escalated, with both parties claiming rights and accusing each other of malicious registration [1][2][6]. Group 1: Jia Duo Bao Group's Position - Jia Duo Bao Group asserts that it obtained the overseas Wang Lao Ji trademark rights in the early 2000s after acquiring the secret recipe from the descendants of Wang Lao Ji in the 1990s, and has since registered the trademark in over 60 countries [2][3]. - The company emphasizes its commitment to promoting Chinese herbal tea culture globally and plans to take legal action to protect its trademark rights against any infringement [3][4]. - Jia Duo Bao Group aims to maintain high-quality beverage production and expand its market presence, reinforcing its brand image internationally [4]. Group 2: Wang Lao Ji Health Industry Company's Position - Wang Lao Ji Health Industry Company claims that the rightful owner of the Wang Lao Ji trademark is Guangzhou Baiyunshan Pharmaceutical Group, which has registered the trademark in over 100 countries [6][9]. - The company accuses Jia Duo Bao Group of maliciously registering the trademark through offshore companies, disrupting its international business expansion [10][11]. - Wang Lao Ji Health Industry Company has initiated legal actions in various countries to challenge Jia Duo Bao Group's trademark registrations, with some cases already resulting in the cancellation of these registrations [10][11]. Group 3: Legal and Market Implications - The ongoing trademark dispute highlights the complexities of brand ownership and competition in the beverage industry, particularly in the context of international markets [10][11]. - Both companies are actively pursuing legal avenues to assert their claims, indicating a significant potential impact on their respective market strategies and brand positioning [10][11][13].