21专访｜海通创意：在大湾区投资约9亿元，半数项目来自文投会

Core Viewpoint - The article discusses the challenges in financing the cultural industry and emphasizes the importance of connecting capital with cultural enterprises to drive high-quality development [1]. Group 1: Investment Strategy - Haitong Creative has been deeply involved in cultural industry investment for 13 years, focusing on the "Cultural+" and "AI+" sectors, leveraging the advantages of Guotai Junan Group to provide comprehensive financial services beyond just funding [1][3]. - The company manages several large cultural industry funds, with actual funds in place nearing 12 billion yuan, making it one of the few cultural investment platforms with over 10 billion yuan in RMB fund size [3]. - Current investment directions include a strong focus on non-material cultural heritage, IP, new consumption, and AI, with nearly 70% of investments in the AI full industry chain [3]. Group 2: Investment Challenges and Solutions - Investing in cultural entrepreneurial projects is challenging due to the diversity of cultural enterprises, which vary in business models, operational modes, and team backgrounds [4]. - Haitong Creative aims to provide not only financial support but also to introduce industrial resources and offer full lifecycle service support to the invested enterprises [4]. Group 3: Regional Focus and Collaboration - The company has closely collaborated with the Greater Bay Area over the past three years, aiming to leverage regional synergies to enhance project and business applications [4]. - A notable case is the collaboration between Haitong Creative's invested company, Jianwei Liba Technology, and Guangdong Nanxiu Ancient Architecture Stone Carving Garden Engineering Co., which strengthened their partnership in cultural heritage protection [4]. Group 4: Capital Movement and Industry Events - The keywords for Haitong Creative's operations this year are "southward movement" and "going global," aligning with the national strategy to support enterprises in international expansion [6]. - The Greater Bay Area Cultural Industry Investment Conference has become a crucial platform for Haitong Creative to discover quality projects and facilitate business scene implementation [6][7]. - The conference has seen a significant increase in signed intention amounts, from 2 billion yuan in 2023 to 5.6 billion yuan in 2024, with actual financing reaching 6.387 billion yuan [7].