加多宝和王老吉，又“打起来了”

Core Viewpoint - The ongoing trademark dispute between Jia Duo Bao and Wang Lao Ji has escalated, focusing on the overseas trademark ownership of "Wang Lao Ji" as both companies compete in international markets [2][10]. Group 1: Trademark Dispute - On September 30, Wang Lao Ji accused Jia Duo Bao of maliciously registering the "Wang Lao Ji" trademark overseas through offshore companies [3]. - Jia Duo Bao responded on October 10, asserting that it legally acquired the overseas trademark ownership in the 2000s and has registered it in over 60 countries [7][12]. - Both companies cite different legal rulings to support their claims, indicating a complex legal landscape surrounding the trademark ownership [13]. Group 2: Legal Background - The trademark conflict has been ongoing for years, with significant legal battles since their partnership ended in 2011, involving numerous lawsuits and substantial financial stakes [16]. - In 2018, a court ruled that Jia Duo Bao owed 1.44 billion yuan to Wang Lao Ji, but this was later overturned by the Supreme People's Court due to evidence issues [16]. - A recent ruling in July 2023 found Jia Duo Bao liable for infringement, ordering compensation of 317 million yuan, which Jia Duo Bao plans to appeal [16]. Group 3: Market Dynamics - The competition has now extended to international markets, with both companies vying for dominance in the growing global plant-based beverage sector, which is projected to grow at a compound annual growth rate of nearly 10% from 2019 to 2024 [19]. - Wang Lao Ji's international brand "WALOVI" was launched on August 18, 2025, and has seen a 6.5-fold increase in overseas market size over the past decade, with a compound annual growth rate exceeding 25% [20]. - Wang Lao Ji reported a revenue of 6.499 billion yuan in the first half of 2025, reflecting an 8.38% year-on-year increase, while net profit rose by 15.87% to 1.295 billion yuan [20].