宗馥莉辞职原因曝光，将独立经营“娃小宗”！名下仍关联超200家企业

Core Viewpoint - The internal conflict within Wahaha Group has escalated, marked by the resignation of Zong Fuli from key positions, indicating deeper issues within the company and potential shifts in brand strategy [1][4][5]. Group 1: Resignation and Leadership Changes - Zong Fuli resigned from her roles as legal representative, director, and chairman of Wahaha Group on September 12, confirmed by company sources [1]. - The resignation is speculated to be linked to compliance issues regarding the use of the Wahaha trademark, prompting Zong Fuli to focus on her own brand, "Wawa Xiaozong" [1][5]. - Xu Simin, former legal head of Hongsheng Group, is expected to succeed Zong Fuli as chairman [1]. Group 2: Trademark and Brand Strategy - The Wahaha trademark is valued at over 90 billion yuan, and its usage requires unanimous consent from all shareholders, complicating Zong Fuli's position [7][14]. - An internal document revealed plans to transition to the new brand "Wawa Xiaozong" starting from the 2026 sales year, highlighting ongoing brand strategy shifts [5][14]. Group 3: Corporate Governance and Succession Challenges - The governance structure of Wahaha Group reflects a deep-rooted founder influence, with Zong Fuli facing challenges in transitioning to a more institutionalized management style [12][15]. - The company is experiencing internal turmoil, including legal disputes and employee resistance, as Zong Fuli attempts to implement reforms [12][13]. - The generational transition in family businesses often involves conflicts between traditional management practices and modern governance approaches, as seen in Wahaha's current situation [11][15].