深度｜Perplexity创始人：当AI能够替你购物，未来广告利润率会下降，因为这是第一次AI真正掌握在用户手中

Core Insights - Perplexity has experienced exponential growth, increasing its valuation from $150 million to $20 billion within a short period, driven by continuous product iteration and user trust [3][4][8]. - The launch of the AI-powered browser Comet is expected to significantly impact advertising, business models, and user decision-making by empowering users and redistributing advertising profits back to them [6][30]. Company Growth - Perplexity's valuation rose from approximately $150 million during its last funding round to around $20 billion, showcasing its rapid growth trajectory [3][4]. - The company attributes its success to relentless product improvement and user feedback, emphasizing the importance of small, consistent enhancements leading to significant overall growth [8][9]. Product Launch and Features - The introduction of Comet marks a pivotal moment, allowing users to interact with an AI that can think alongside them, execute tasks, and provide personalized recommendations [12][30]. - Comet's capabilities include advanced video search and summarization, enabling users to extract relevant information without sifting through entire videos [13][14][16]. Marketing and Brand Strategy - Perplexity's marketing strategy includes partnerships with high-profile figures, such as F1 driver Lewis Hamilton, to enhance brand recognition, although measuring direct impact remains challenging [10][11]. - The company aims to build its brand by associating with iconic personalities, similar to how Apple has historically linked its brand with influential figures [11]. Future of Advertising and User Experience - The future of shopping may involve personal AI agents that filter advertisements, allowing users to bypass traditional advertising methods while still receiving relevant product recommendations [23][25]. - This shift could lead to a decrease in advertising profit margins as users gain more control over their interactions with brands and advertisements [29][30]. Impact on Employment and Professional Services - The rise of AI assistants like Comet may disrupt traditional roles such as financial advisors and real estate agents, as users can leverage AI for more efficient decision-making [31][34]. - Professionals in these fields will need to provide additional value beyond basic services to remain relevant in an AI-driven landscape [33][34]. Entrepreneurial Insights - Aspiring entrepreneurs are encouraged to pursue their passions and create products that resonate with their interests, as this approach is likely to lead to scalable business opportunities [52]. - The competitive landscape is challenging, with established giants like Google and OpenAI dominating, but success is achievable through unique, passionate pursuits [50][52].