加多宝和王老吉，又“打起来了”

Core Viewpoint - The ongoing trademark dispute between Jia Duo Bao and Wang Lao Ji has escalated to include overseas trademark rights, highlighting the intensifying competition in international markets [2][11][15]. Trademark Dispute Overview - Wang Lao Ji accused Jia Duo Bao of maliciously registering the "Wang Lao Ji" trademark overseas through offshore companies [2][11]. - Jia Duo Bao claims to have legally acquired the overseas trademark rights in the 2000s and has registered the trademark in over 60 countries [6][11]. - Both companies cite different legal rulings to support their claims, with Jia Duo Bao referencing victories in Canadian and EU courts, while Wang Lao Ji has initiated challenges in 21 countries against Jia Duo Bao's registrations [12][11]. Historical Context - The trademark conflict began after a partnership between Hongdao Group (Jia Duo Bao's controlling entity) and Guangzhou Pharmaceutical Group ended in 2011, leading to numerous lawsuits over trademarks and branding [14]. - Significant legal battles have occurred, including a 2018 ruling that ordered Jia Duo Bao to pay 1.44 billion yuan in damages, which was later overturned by the Supreme People's Court [14]. Market Expansion and Growth - The competition has shifted from domestic to international markets, with both companies vying for dominance in the growing global plant-based beverage sector [15][17]. - The global plant beverage market is projected to grow at a compound annual growth rate of nearly 10% from 2019 to 2024, with Southeast Asia and the Middle East identified as key growth areas [17]. - Wang Lao Ji's international market has reportedly grown 6.5 times over the past decade, with a compound annual growth rate exceeding 25% [17]. - Wang Lao Ji's parent company reported a revenue of 6.499 billion yuan in the first half of 2025, reflecting an 8.38% year-on-year increase, while net profit rose by 15.87% [17].