内斗升级,宗馥莉叔叔推出“娃小智”对打“娃小宗”
新浪财经·2025-10-11 08:36

Core Viewpoint - The recent developments surrounding Wahaha, particularly the resignation of Zong Fuli and the launch of competing brands "Wah Xiaozong" and "Wah Xiaozhi," indicate a significant shift in the beverage market dynamics within the Zong family [2][12]. Group 1: Brand Launch and Competition - "Wah Xiaozhi" held a national招商会 (investment promotion meeting) in Hangzhou on October 10, where purchasing products worth over 100,000 yuan grants exclusive distribution rights in the region [5][6]. - The product line of "Wah Xiaozhi" includes AD calcium milk, mineral water, coconut water, and eight-treasure porridge, with a pricing strategy aimed at being lower than Wahaha while maintaining identical formulas [7]. Group 2: Market Strategy and Performance - As of now, "Wah Xiaozhi" has signed contracts with 153 clients, primarily in Zhejiang, with some in Hunan and Guizhou, focusing on chain supermarkets and large distribution clients [7]. - The initial investment to become an agent for "Wah Xiaozhi" is set at a minimum of 30,000 yuan, with no deposit required [7]. Group 3: Company Structure and Control - Wah Xiaozhi Foods (Hangzhou) Co., Ltd. was established in 2025 and is primarily engaged in wholesale activities, with Zong Zehou as the actual controller [9][11]. - Zong Zehou holds an 80% voting power and a 33.211% total shareholding in the company, indicating significant control over its operations [11].