知名餐饮突然宣布：停止营业！此前已关闭多家线下门店

Core Viewpoint - 鼎泰丰 is undergoing brand operation adjustments, leading to the closure of its WeChat mall on November 30, 2025, and customers are urged to redeem their points before the deadline to avoid expiration [2][4][6]. Group 1: Store Closures and Financial Performance - 鼎泰丰 has already closed multiple offline stores, with 14 locations in cities like Beijing, Tianjin, and Xiamen set to cease operations by October 31, 2024, due to estimated losses of 44.8 million yuan in the first seven months of the previous year [8]. - Currently, 鼎泰丰 has only 13 stores remaining in mainland China, with 7 in Shanghai and 2 in Guangzhou, while it continues to open new locations, including a store in Vancouver, Canada [10]. - The brand plans to reopen in Beijing with a new store at Kerry Center in March 2026, managed by Shanghai Guangcheng Catering Management Co. [10]. Group 2: Brand History and Recognition - 鼎泰丰 was founded in 1972 in Taiwan and is renowned for its xiaolongbao and noodle dishes, praised for its handmade noodles and quality fillings [10]. - The brand gained international recognition when it was named one of the "World's Top Ten Restaurants" by The New York Times in 1993 [11].