TAIJI GROUP(SH:600129) 中国基金报·2025-10-11 12:35Core Viewpoint - During the "14th Five-Year Plan" period, Taiji Group aims to become a world-class traditional Chinese medicine (TCM) enterprise, focusing on high-quality development and innovation in the TCM industry [4][11]. Strategic Leadership - Taiji Group has established a vision of becoming a "world-class TCM enterprise" and a mission of "Caring for life and health" [4]. - The company focuses on a "4+1" product pipeline, emphasizing the secondary development of major TCM products and innovative drug research and development [4]. - The "Three Sources and Three Innovations" concept is introduced, which includes the origins of Chinese civilization, TCM culture, and TCM herbal medicine, aiming to modernize and internationalize TCM [4][5]. Talent and Inheritance System - The company is building a multi-level talent team that combines old, middle-aged, and young inheritors, ensuring effective transmission of TCM culture and skills [5]. - Taiji Group collaborates with national-level non-heritage inheritors and TCM masters to establish innovation studios for the inheritance of TCM techniques [5]. Research and Development Investment - In the first half of 2025, Taiji Group's R&D investment reached 137 million yuan, a year-on-year increase of 18.12% [6]. - The core product, Taiji Huoxiang Zhengqi Oral Liquid, is supported by comprehensive genomic research to clarify its efficacy and mechanism [6]. - The company is constructing an open and collaborative innovation system, partnering with academic institutions and TCM experts to enhance R&D capabilities [6]. Full Industry Chain Collaboration - Taiji Group operates four national-level green factories and five provincial-level green factories, implementing a sustainable ecological chain in its production processes [8]. - The company has established over 50 key medicinal herb planting and processing bases, ensuring compliance with GACP standards and full traceability [9]. Digital Transformation - In 2023, Taiji Group initiated a comprehensive digital transformation, creating a "Digital Taiji" framework that integrates strategic, business, and technological values [10]. - The digital infrastructure connects various segments of the TCM industry chain, enhancing operational efficiency and governance [10]. Marketing Innovation - Taiji Group is exploring the integration of TCM with modern consumer trends, launching innovative products like "Huoxiang Ice Cream" and "Huoxiang-flavored Cola" [12]. - The company has developed a metaverse IP matrix to engage younger consumers and promote its products effectively [12]. - Taiji Group has been recognized as a "National TCM Service Export Base" and has successfully exported over 30 product specifications to more than 20 countries [12][13]. Global Market Expansion - The company employs a localized strategy for international markets, adapting its products and marketing approaches to fit local consumer preferences [13]. - Taiji Group aims to leverage technological and marketing innovations as dual engines to achieve its vision of becoming a world-class TCM enterprise [13].