惊曝“叔侄对决”？宗馥莉叔叔推出新品牌“娃小智”，对战“娃小宗”！

Core Viewpoint - The article discusses the ongoing family rivalry within the Zong family, particularly between Zong Fuli and her uncle Zong Zehou, following Zong Fuli's resignation from Wahaha. Zong Fuli is launching her own brand "Wawa Xiaozong," while Zong Zehou has introduced a competing brand "Wawa Xiaozhi" [1][3][15]. Group 1: Brand Developments - Zong Fuli has resigned from her positions at Wahaha and is now independently managing the "Wawa Xiaozong" brand, which has already launched its first product, a sugar-free tea priced at 4 yuan [18][20]. - Zong Zehou has launched a new brand "Wawa Xiaozhi," which aims to compete directly with Zong Fuli's offerings. The brand was introduced during a national招商会 (investment promotion meeting) held on October 10, showcasing a diverse product lineup including AD calcium milk, mineral water, coconut water, and eight-treasure porridge [4][11][12]. Group 2: Historical Context and Family Dynamics - The Zong family's business legacy began when Zong Zehou led the Baoling Company, providing resources that helped his brother Zong Qinghou establish Wahaha. This partnership laid the foundation for the Wahaha empire [3][4]. - Following the death of Zong Qinghou, the management structure of Wahaha underwent changes, with Zong Fuli taking full control and implementing reforms that led to disagreements with some family members and distributors, pushing them towards Zong Zehou [4][15]. Group 3: Market Strategy and Positioning - "Wawa Xiaozhi" is positioned as a brand that innovates beyond traditional food and beverage offerings, focusing on new consumer trends and a comprehensive restructuring of brand identity, product innovation, and market promotion [6][11]. - The招商会 for "Wawa Xiaozhi" attracted over 200 distributors, indicating strong interest and potential for rapid market penetration. The brand offers exclusive distribution rights for purchases exceeding 100,000 yuan [7][11]. Group 4: Legal and Compliance Issues - Wahaha has decided to transition to the "Wawa Xiaozong" brand due to unresolved historical legal issues related to the use of the Wahaha trademark, which requires unanimous consent from all shareholders for its continued use [20].