华为智能手表4～6月出货量全球第一

Core Insights - Huawei's smartwatch shipments reached 7.2 million units from April to June, marking a 53% increase and capturing a 21% global market share, surpassing Apple for the first time [1][4] - Apple's market share declined to 17%, with shipments falling to 5.8 million units, a 3% decrease, continuing a seven-year trend of declining sales [4][7] - The average price of Huawei smartwatches is approximately $227, about half the price of the Apple Watch, which is $413, making Huawei's products more appealing in a cost-conscious market [4][6] Market Dynamics - The global smartwatch market saw an 8% year-on-year increase in shipments, totaling 34.4 million units [4] - Xiaomi and Samsung hold the third and fourth positions in market share with 9% and 6%, respectively [4] - Huawei's growth is supported by government subsidies and a successful marketing campaign featuring celebrity endorsements, which have attracted older demographics in Japan [6][8] Consumer Preferences - Older consumers in Japan are increasingly purchasing Huawei smartwatches, drawn by their functionality and affordability [6][8] - Huawei's product designs, including round displays and specific features like golf course guidance, cater to diverse consumer needs [6] - The Apple Watch's advantages, such as contactless payment, are being challenged by Huawei's expanding feature set and longer battery life [7]