潮汕小城假期出行需求破纪录

Core Viewpoint - The article highlights the resurgence of traditional folk culture in Guangdong's Jieyang, particularly through the Mid-Autumn Festival's "burning tower" ceremony, which has become a significant tourist attraction, boosting local tourism and economy [1][2][9]. Group 1: Cultural Significance - The "burning tower" ceremony is a traditional folk activity in Jieyang, with origins dating back to the late Yuan Dynasty, initially serving as a signal transmission method and later evolving into a ritual for blessings [1][6]. - The Mid-Autumn Festival in Chaoshan is celebrated with various traditional practices, including offerings to the moon goddess and the display of intricate "folded towers" [4][6]. Group 2: Tourism Growth - Jieyang received 1.8177 million visitors from October 1 to 8, 2024, marking a 10.15% increase compared to the previous year, with overnight visitors increasing by 33.66% to 775,200 [2][10]. - The rise in interest in folk tourism is attributed to younger generations seeking authentic cultural experiences rather than merely visiting popular tourist spots [9]. Group 3: Community Involvement - Local villagers actively participate in organizing the "burning tower" ceremony, with preparations taking several days, showcasing community engagement in preserving and promoting traditional culture [6][9]. - Young people are increasingly involved in traditional cultural activities, such as the Yingge dance and other folk performances, contributing to the revitalization of local customs [9]. Group 4: Economic Impact - The promotion of folk activities has become a growth point for tourism in small cities like Jieyang, enhancing their visibility and economic potential [6][10]. - The local government has recognized the importance of cultural tourism, launching 89 intangible cultural heritage activities during the holiday period to attract visitors [9][10].