Group 1 - The core market focus for Zebra is China, where the company aims to capture market share from local manufacturers, emphasizing the large potential even with a small percentage of market capture [2][6][7] - Zebra's overseas sales account for 60% of total sales, with significant growth in countries like China, the United States, Indonesia, and South Korea, driven by the quality and functionality of their products [5] - The company has launched a product line called "SARASA STUDY" aimed at students in China, which features a gauge to show remaining ink, catering to the high study enthusiasm among Chinese students [6][8] Group 2 - Zebra plans to expand its sales strategy beyond major cities like Shanghai to other large cities with similar demographics, targeting both male and female consumers and addressing various needs such as exam preparation and daily use [8]
日本文具商斑马：从中国厂商手中夺取份额
日经中文网·2025-10-13 02:54