西贝成立新公司，卖预制菜

Core Viewpoint - The establishment of Shenzhen Yuhua Meihao Catering Management Co., Ltd. by Inner Mongolia Xibei Catering Group Co., Ltd. indicates a strategic move into the pre-packaged food and online food sales sectors, reflecting the company's expansion and adaptation to market trends [1][2]. Company Establishment - Shenzhen Yuhua Meihao Catering Management Co., Ltd. was founded on September 30, 2025, with a registered capital of 1 million yuan, and is primarily engaged in pre-packaged food sales and food internet sales [1][2]. - The company is 95% owned by Xibei Catering and 5% by Shenzhen Benkang Meihao Catering Management Partnership [1][2]. Recent Controversies - Xibei Catering faced public backlash after criticism from internet celebrity Luo Yonghao regarding the quality and pricing of their dishes, which were alleged to be mostly pre-packaged [3]. - In response to the controversy, Xibei's founder, Jia Guolong, denied the claims and announced plans to open all kitchen operations to public scrutiny [3]. - Following media investigations revealing management issues in food preparation, Xibei issued an apology and committed to improving food processing practices by October 1, 2025 [3]. Marketing Strategies - To regain consumer trust during the National Day holiday, Xibei launched promotional activities, including a 100 yuan dining voucher for customers and a price reduction on certain menu items, with some prices dropping over 20% [4].