硬足金：黄金“新丝路”上的中国“新名片”

Core Viewpoint - The article highlights the emergence of "hard gold" as a new category in the Chinese gold jewelry industry, showcasing its unique appeal and potential for global expansion through the "New Silk Road Innovation Gold Jewelry Export Plan" initiated by the World Gold Council [2][19]. Group 1: Definition and Market Position - Hard gold is defined as high-purity gold (gold content ≥ 99.9%) that utilizes "electroforming" and "lost-wax casting" techniques to enhance hardness and wear resistance, making it popular among younger consumers [3][6]. - As of 2024, hard gold is projected to account for over 20% of China's gold jewelry retail sales, indicating its rapid rise in the market [3][8]. Group 2: Technological Innovations - Hard gold achieves a hardness of over 60 Vickers without altering the purity of traditional gold, allowing for complex designs and structures that were previously unfeasible [6][12]. - The use of advanced technologies such as 3D printing and ultrasonic techniques in the production of hard gold enhances its design possibilities and market appeal [12][16]. Group 3: Cultural and Design Aspects - The integration of traditional Eastern cultural elements and non-heritage craftsmanship into hard gold designs has broadened its international market appeal, particularly in regions like the Middle East and Southeast Asia [12][13]. - The recent establishment of the "Hard Gold Jewelry" industry standard (QB/T5793-2024) aims to standardize the category, ensuring quality and safety in production [8][19]. Group 4: Global Expansion Strategy - The "New Silk Road Innovation Gold Jewelry Export Plan" aims to connect the Chinese gold jewelry industry with global markets, promoting hard gold as a competitive product on the international stage [19][20]. - Challenges such as tax policies, local market understanding, and establishing partnerships with local distributors are acknowledged as critical for successful international expansion [17][19]. Group 5: Market Opportunities - The article emphasizes the significant market opportunities for hard gold, particularly among younger consumers who seek stylish and unique jewelry options [6][13]. - The shift from traditional gold to hard gold represents a structural transformation in the gold jewelry industry, positioning China as a trendsetter rather than a follower in the global market [20].