娃哈哈一宗落，两娃生？

Core Viewpoint - The resignation of Zong Fuli from Wahaha Group indicates significant internal conflicts and strategic shifts within the company, particularly regarding brand management and ownership issues [4][10][30]. Group 1: Resignation and Management Changes - Zong Fuli officially resigned from all positions at Wahaha Group on September 12, 2025, with the company appointing Xu Simin as the new general manager, although the chairman position remains vacant [4][10]. - Internal analysis suggests that Xu Simin's close relationship with Zong Fuli implies that actual control may still lie with Zong Fuli despite her resignation [4][10]. - Zong Fuli's resignation is speculated to be a strategic move to distance herself from potential legal issues related to brand management and to possibly negotiate better terms with major stakeholders [4][10][21]. Group 2: Brand Transition to "Wawa Xiaozong" - Zong Fuli is shifting focus to her new brand "Wawa Xiaozong," which has already registered its official social media presence [7][8]. - The decision to create a new brand stems from compliance issues with the use of the "Wahaha" trademark, which has been embroiled in legal complexities and ownership disputes [21][22]. - The new brand "Wawa Xiaozong" is set to replace "Wahaha" starting from the 2026 sales year, as the company aims to mitigate legal risks associated with the existing brand [16][21]. Group 3: Family Dynamics and Market Competition - The internal family dynamics have intensified, with Zong Fuli's relatives also launching competing brands, such as "Wawa Xiaozhi" and "Hu Xiaozong," indicating a fragmented family business landscape [26][30]. - Analysts express skepticism about the success of Zong Fuli's new brand in the highly competitive beverage market, suggesting that the established "Wahaha" brand holds significant value that "Wawa Xiaozong" may struggle to replicate [24][25]. - The ongoing family disputes and the involvement of various relatives in launching competing brands could further complicate Wahaha's market position and brand identity [30][31].