最赚钱相亲APP要上市！俩男人做生意，全靠18万“红娘”养活？

Core Viewpoint - The article discusses the upcoming IPO of "米连科技" (Milian Technology), a company that operates dating platforms, highlighting its financial performance and market potential despite challenges in its business model and external risks [4][5][16]. Financial Performance - Milian Technology projects a revenue of nearly 2.4 billion RMB in 2024, with a net profit of 146 million RMB, and expects to earn 260 million RMB in the first half of 2025 [5][14]. - The company reported a monthly active user count of 9.9 million for its app "伊对" (Yidui) and 1.7 million for "贴贴" (Tietie) as of mid-2025 [6][7]. - The gross profit margin is high, typically over 40%, reaching nearly 50% in the first half of the current year [15]. Market Potential - The online dating market in China is projected to reach 22.6 billion RMB in 2024, capturing 45.2% of the global market share, which is expected to exceed 150 billion RMB by 2029 [16]. Business Model - Milian Technology generates revenue through virtual gifts, subscription services, and advertising, with virtual gifts being the primary source [9]. - The platform allows users to engage in live interactions, where hosts (媒婆) facilitate discussions and receive tips from users, contributing to the revenue model [11][13]. Challenges and Risks - The company faces scrutiny regarding its business model, with concerns about potential exploitation of users through inducements to spend money on gifts [20][22]. - There have been multiple complaints related to fraud and misleading advertising associated with the platform, raising questions about its operational integrity [21][22]. - The founders hold a significant share of the company, indicating a potential lack of confidence from investors who have begun to exit prior to the IPO [19].