100亿！惠科四川显示芯片项目正式开工

Core Viewpoint - The article discusses the commencement of the new full-color M-LED display chip base project by Huike in Nanchong, Sichuan, highlighting the company's strategic shift towards new display technologies amid intense competition in the LCD market [5][6]. Summary by Sections Project Overview - The M-LED display chip base project has a total investment of 10 billion yuan, covering an area of approximately 500 acres, and is planned to be built in three phases with a total monthly production capacity of 1 million pieces. The first phase includes the construction of a standardized factory covering 134,500 square meters, with a planned monthly production capacity of 150,000 pieces, expected to commence production by June 2026 [5][6]. Industry Context - Huike's investment in MLED technology is influenced by changes in the industry landscape and reflects its ambition for growth. The LCD market, where Huike primarily operates, has matured, leading to reduced profit margins and increased competition from companies like BOE and TCL Huaxing [6][7]. Competitive Landscape - The competition in the MLED sector includes not only major panel manufacturers like BOE and TCL Huaxing but also specialized LED display companies such as Leyard and Absen. In the OLED sector, BOE and TCL Huaxing are also expanding their production capabilities, posing additional challenges for Huike [6][7][8]. Diversification Strategy - To navigate the competitive landscape, Huike is diversifying its business by investing in MLED, OLED, and electronic paper technologies. This includes significant investments in multiple projects throughout the year, totaling 14.76 billion yuan for three key MLED projects [8][10]. Product Development - Huike has showcased several Mini LED backlight televisions and made strategic acquisitions to enhance its OLED capabilities. The company acquired part of Royole's flexible display assets for approximately 504 million yuan, marking a significant step into the OLED market [11][12]. Financial Strategy - To support its large-scale production line construction, Huike is actively seeking to go public to facilitate financing. Although the IPO process was temporarily halted due to outdated financial documents, it is expected to resume upon timely updates [12].