格力高:百年食品企业的健康增长逻辑
第一财经·2025-10-14 10:11

Core Viewpoint - The article highlights how Glico, a century-old Japanese food company, is leveraging the Osaka Expo 2025 to showcase its commitment to health and innovation in food products, emphasizing its long-term growth strategy centered around health and wellness [3][9][30]. Group 1: Company History and Philosophy - Glico was founded in 1922 with the mission of enhancing the health of the nation through food, a philosophy that has evolved into a global health strategy encompassing gut health, anti-aging, and functional nutrition [5][30]. - The company has consistently explored the balance between "deliciousness and health," pushing these concepts and products onto the global stage [5][7]. Group 2: Innovation and Product Development - Glico's participation in the Osaka Expo serves as a platform to present its innovative products, such as rice-based nutritional candies, which reflect modern nutritional concepts while honoring traditional Asian dietary culture [9][11]. - The company has developed a patented anti-aging technology based on the Albizia julibrissin plant, demonstrating its commitment to advancing health technology [11][14]. Group 3: Research and Development Strategy - Glico's R&D focuses on five strategic areas: optimizing nutrition for growth, supporting development, enhancing athletic performance, improving brain function, and promoting healthy aging, targeting diverse health needs across different demographics [18][19]. - The company continuously upgrades its classic products, such as Bisco cookies, by reducing sugar and fat while adding functional nutrients, aligning with its health-oriented brand philosophy [19][22]. Group 4: Market Expansion and Consumer Engagement - The "Almond Effect" series has seen significant growth, achieving approximately 800% increase in sales since its launch in 2014, indicating Glico's successful penetration into the plant-based beverage market [36][39]. - Glico's approach to product development emphasizes creating a sustainable growth loop, connecting research, production, and market feedback to ensure the health value of its products [28][30].