节前买金的都感觉“赚到了” ，金饰金价半个月涨100元/克

Core Viewpoint - The article discusses the recent surge in gold prices and its impact on the gold jewelry market, highlighting both opportunities and challenges for different companies within the industry [3][4]. Price Trends - As of October 14, domestic gold jewelry prices have surpassed 1210 RMB per gram, an increase of over 20 RMB compared to the previous day, and significantly higher than the approximately 1100 RMB per gram at the end of September [3][4]. Consumer Behavior - The rising gold prices have led to increased consumer interest, with individuals like a Shanghai resident purchasing gold jewelry during a trip to Hong Kong, attracted by lower prices compared to mainland stores [4]. Company Performance - Old Poo Gold (老铺黄金) reported a revenue of 12.354 billion RMB for the first half of 2025, a year-on-year increase of 251%, and a net profit of 2.268 billion RMB, up 285.8% [4]. - In contrast, traditional gold jewelry retailers such as Chow Sang Sang (周生生), China Gold (中国黄金), Chow Tai Fook (周大福), and Zhou Daxing (周大生) faced significant revenue declines, with China Gold's revenue down over 10%, Chow Tai Fook's down over 20%, and Zhou Daxing's down over 40% [4][5]. Market Dynamics - The continuous rise in gold prices has created a divide in the industry, benefiting certain brands while pressuring others, leading to a decline in gold jewelry consumption by 26% year-on-year in the first half of 2025 [5]. - Analysts suggest that the weakening of channel-driven growth and the need for brands to focus on product design and emotional value will become critical for competitiveness in the market [5]. Retail Landscape - The World Gold Council noted that the decline in gold jewelry consumption has led to a reduction in retail outlets, further constraining consumer access to gold jewelry and exacerbating the low demand [5]. - Despite the challenges, the consolidation of underperforming stores may ultimately benefit the market by shifting focus from price competition to the emotional and design aspects of gold jewelry [5].