商业洞察·2025-10-14 10:10Core Viewpoint - BYD's success in Brazil signifies a new chapter in its globalization strategy, emphasizing the importance of technology and local integration in international expansion [1][3][5] Group 1: Globalization and Local Integration - BYD's 14 millionth electric vehicle rolled off the production line in Brazil, attended by President Lula, highlighting the company's commitment to global expansion [1] - The renaming of the road outside the factory to "BYD Road" reflects local recognition and acceptance of the brand [3] - The factory's workforce increased from 400 to 1,800 employees, with potential to create an additional 20,000 jobs, showcasing BYD's impact on local employment [3] Group 2: Product Success and Market Performance - The launch of the Song Pro in Brazil has made it a bestseller, with President Lula receiving one as his second BYD vehicle [3] - The U9 model demonstrated impressive features, attracting interest from wealthy Brazilian buyers [3] - In September, BYD achieved over 10,000 vehicle sales in Brazil, leading the new energy vehicle market, driven by technology and localization efforts [3] Group 3: Lessons for Other Companies - BYD sets an example for other companies looking to expand internationally, emphasizing that true globalization involves bringing technology, creating jobs, and integrating into local communities [5]