古驰、蔻依、罗意威，被罚超1.57亿欧元！

Core Viewpoint - The European Commission has imposed fines totaling over €157 million on luxury brands Gucci, Chloé, and Loewe for anti-competitive pricing practices, specifically resale price maintenance (RPM) [2][5]. Group 1: Fines and Violations - The total fines for the three companies are as follows: Gucci €119.7 million, Chloé €19.69 million, and Loewe €18.01 million [5][6]. - The violations involved restricting retailers' ability to set their own prices, including prohibiting discounts and enforcing adherence to suggested retail prices [5][6]. - The infringement activities were confirmed to have ended in April 2023, following a surprise inspection by the European Commission [5]. Group 2: Regulatory Response - The European Commission initiated formal proceedings in July 2024 after the investigation [5]. - All three companies acknowledged their violations of EU antitrust rules, which facilitated the resolution of the cases under the antitrust cooperation procedure [5]. - The fines were reduced for cooperation, with Gucci and Loewe receiving a 50% reduction, while Chloé received a 15% reduction [6]. Group 3: Implications for the Industry - The decision sends a strong message to the fashion industry and other sectors that the EU will not tolerate such practices, emphasizing the importance of fair competition and consumer protection [7].