半年营收近20亿，2025年了，还有社交公司要上市？

Core Viewpoint - 米连科技有限公司 is preparing for an IPO, focusing on its strong position in the online emotional social platform market, particularly with its flagship product "伊对" [5][30]. Group 1: Company Overview - 米连科技 was founded in 2015 and operates several social platforms, including "伊对," "贴贴," "HiFami," "Chatta," and "Seeta" [6][21]. - "伊对" is the leading product in the Chinese online emotional social market, generating revenue of 1.5 billion RMB and holding an 11.6% market share as of June 30, 2025 [8][9]. Group 2: Financial Performance - The company's revenue for 2022, 2023, and 2024 was 10.52 billion RMB, 10.34 billion RMB, and 23.73 billion RMB, respectively, with 2024 showing a doubling of revenue compared to previous years [8][30]. - In the first half of 2025, 米连科技 achieved revenue of 19.17 billion RMB, projecting a potential annual revenue of 40 billion RMB if the growth rate continues [9][30]. - The net profit for 2024 was 1.46 billion RMB, with a further increase to 2.62 billion RMB in the first half of 2025 [14][30]. Group 3: User Engagement and Product Features - "伊对" has a monthly active user (MAU) count of 4.8 million, with an average usage time of 8 hours per month and a user retention rate of 72.1% [11]. - "贴贴," targeting younger users, has an MAU of 1.7 million and a monthly paid user count of 200,000, with a conversion rate of 7.5% [13]. Group 4: Marketing and Cost Structure - Marketing expenses accounted for 35.0%, 28.9%, and 27.6% of revenue from 2022 to 2024, with advertising costs exceeding 95% of total marketing expenses [18][19]. - The revenue-sharing fees, primarily from virtual gifts, constitute over 70% of "伊对"'s revenue, with costs related to these fees exceeding 90% of total revenue in 2025 [14][30]. Group 5: Market Expansion and Future Outlook - 米连科技 is actively expanding its product offerings and exploring overseas markets, launching "HiFami," "Chatta," and "Seeta" to target various international demographics [24][27]. - The company aims to enhance its product differentiation and user experience while addressing compliance risks related to data security and content regulation [18][30].