无卡时代来了！eSIM手机业务全网上线，原套餐不变

Core Viewpoint - The approval of eSIM mobile services by the Ministry of Industry and Information Technology (MIIT) marks the official entry of China into the "cardless era" of communication, with major telecom operators launching commercial trials for eSIM technology [1][4]. Group 1: Regulatory Approval and Implementation - The MIIT's approval follows a previous suspension of eSIM services in 2023 due to security risks, indicating a renewed focus on eSIM technology after addressing issues like real-name authentication vulnerabilities and cross-border card misuse [4]. - Users can currently book eSIM services through official operator apps and must visit physical stores for activation, as online services are not yet available [4]. Group 2: User Requirements and Limitations - Users must present valid identification when applying for a new eSIM number, and each phone can bind a maximum of two domestic operators' eSIMs, adhering to the "one ID, five numbers" rule [9]. - The eSIM packages offered are consistent with those of physical SIM cards, and there are no fees for switching to eSIM [6]. Group 3: Market Impact and Product Launches - The launch of the iPhone Air, which exclusively supports eSIM, is a significant catalyst for the acceleration of eSIM commercial processes among operators [9]. - Apple CEO Tim Cook announced that the iPhone Air will be available for pre-order on October 17 and officially on sale from October 22, 2025 [10][11]. - The iPhone Air will not be sold as a contract phone in China, allowing users to choose their network provider freely [13][15]. - Other brands, including Huawei and OPPO, are expected to release eSIM-compatible devices soon, indicating a growing market for eSIM technology [15][17].