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Core Insights - The article highlights the rapid growth of the E-bike market, projecting a global market size of $35 billion in 2024, expected to reach $62.25 billion by 2030, with China playing a significant role in this expansion due to its supply chain advantages and cost-effectiveness [1]. Company Development - Engwe, a brand under Shenzhen Dayu Sports Technology, has emerged as a leading player in the E-bike sector, ranking first in the outdoor sports category of the "2025 Mid-Year China Cross-Border E-Commerce Brand Influence List" [1]. - The company has achieved a 70.4% year-on-year sales growth in the first four months of this year, serving over 2 million users across more than 60 countries [1]. Founding Team and Key Milestones - Engwe's core founding team includes Xiong Hao and other members with diverse backgrounds, initially focusing on domestic e-commerce and ODM models for brands like Yadi and Green Source [4]. - A pivotal moment occurred in 2021 when the company shifted its focus to foreign trade, launching a high-cost performance model priced at €999 [4]. - Engwe's flagship product, the X26, raised $1.25 million on a crowdfunding platform in 2022, becoming the ninth largest global crowdfunding item [4]. Market Strategy and Sales Channels - Engwe has fully transitioned to an export-focused model, with approximately 70% of sales in Europe, particularly in Italy, Germany, and France, and 25% in the U.S. [7]. - The company has opted for a self-operated and franchise model for 60%-65% of its sales, avoiding reliance on third-party platforms to maintain profit margins and brand integrity [7][8]. Product Differentiation and Market Position - Engwe's core product features a lightweight design with a carbon fiber frame, smart functions, and compliance with European regulations, distinguishing it from domestic offerings [10]. - The E-bike industry is characterized by a fragmented competitive landscape, with the top 10 brands holding less than 20% market share, indicating significant opportunities for growth, especially for Chinese brands [11]. Future Goals and Funding Needs - Engwe aims to transition from a "brand + product" model to a "technology-driven" approach over the next three years, focusing on R&D in battery optimization and smart controls [13]. - The company's funding needs are primarily for inventory costs, R&D, and logistics, with a preference for self-funding and bank financing to maintain independence [13].