大动作！富士康将推出储能新品

Core Viewpoint - Foxconn's energy storage business is undergoing a brand transformation from "Furui New Energy" to "Fuchu Kenen," aiming to enhance brand image and trust as it accelerates development in the energy storage sector [2][4]. Group 1: Brand Transformation and Strategy - The new brand "Fuchu Kenen" reflects Foxconn's commitment to the energy storage field, leveraging its existing resources and strengths to establish a strong market presence [2][4]. - Foxconn's energy storage strategy is part of its "3+3+3" core industry framework, integrating R&D, manufacturing, marketing, and operations into a closed-loop system [4]. Group 2: Focus on Safety and Industry Pain Points - The new brand emphasizes "true safety, high returns, and long lifespan," positioning itself to address safety concerns in the energy storage industry [5][6]. - Since 2011, over 40 major fire incidents have occurred in global energy storage stations, with nine in 2024 alone, highlighting significant safety risks [7]. Group 3: Safety Measures and Manufacturing Capabilities - Foxconn has implemented a five-layer safety protection system, including advanced materials and real-time monitoring to mitigate risks [7][9]. - The manufacturing process incorporates high automation and AI technology to ensure product quality and consistency, reducing human error [9]. Group 4: Competitive Advantages in the Energy Storage Market - Foxconn's energy storage business benefits from strong demand in the electronic manufacturing sector, where energy costs are significant [13]. - The company has established advantageous partnerships with major clients like Apple, which are increasingly focused on carbon neutrality [13]. - Foxconn's extensive experience in manufacturing and supply chain management positions it well to control production costs and ensure quality in the energy storage market [13]. Group 5: Upcoming Product Launch and Market Impact - The upcoming product launch on October 21 is expected to showcase new energy storage solutions that combine safety and profitability [10][14]. - The event will serve as a critical moment for Foxconn to demonstrate its capabilities and potentially reshape the competitive landscape in the commercial energy storage sector [11][14].