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京东新车,定价披露
中国能源报·2025-10-15 11:23

Core Viewpoint - JD Auto is set to launch a new vehicle in collaboration with CATL's Times Electric and GAC Group, with an estimated price range of 100,000 to 120,000 yuan, targeting the market during the Double Eleven shopping festival [1][2]. Group 1: Vehicle Launch Details - The new vehicle will adopt the "Chocolate Battery Swap" model, allowing drivers to swap batteries at designated stations without leaving their cars, with an estimated swap time of about 100 seconds [2][3]. - JD Group will focus on user consumption insights and exclusive sales, while not directly participating in the manufacturing process [3]. Group 2: Market Strategy and Positioning - The vehicle aims to balance performance safety, stylish design, battery life, and affordability, targeting to meet over 90% of daily commuting needs, positioning it as a "national good car" [3]. - JD has established a comprehensive online and offline automotive ecosystem, covering purchasing, maintenance, and usage, with nearly 3,000 service stores and over 40,000 partner stores [3][4]. Group 3: Consumer Engagement - The new vehicle has already garnered significant attention, with over 140,000 interactions on JD's homepage regarding the upcoming launch [4].