库存借款高企却突击分红2.9亿,坦博尔IPO在刀尖上跳舞
凤凰网财经·2025-10-15 14:19

Core Viewpoint - The article discusses the recent IPO application of the domestic down jacket brand Tamboor, highlighting its strategic shift towards becoming an outdoor lifestyle brand and the challenges it faces in a competitive market [4][5][10]. Group 1: Company Overview - Tamboor has repositioned itself as an "outdoor quality lifestyle brand," moving from a focus on winter down jackets to a broader range of outdoor functional apparel [5]. - The company aims to raise funds for technology research and development, brand and channel upgrades, supply chain enhancement, strategic acquisitions, and operational funding [6]. Group 2: Market Position and Growth - By 2024, Tamboor is projected to be the fourth largest domestic professional outdoor apparel brand in China, with a retail revenue of RMB 2.03 billion and a market share of 1.54% [6]. - The outdoor sports participation rate in China is expected to reach nearly 30% by the end of 2024, with the professional outdoor industry market size projected to grow to RMB 418 billion by 2029 [7]. Group 3: Financial Performance - Tamboor's revenue has shown significant growth, with figures of RMB 732 million in 2022, RMB 1.02 billion in 2023, and a projected RMB 1.3 billion in 2024, reflecting a compound annual growth rate of 33% [10]. - The company reported a substantial year-on-year revenue increase of 85% in the first half of the current year, reaching RMB 658 million [10]. Group 4: Product Strategy - Tamboor's product line includes three main series: top outdoor series, sports outdoor series, and urban light outdoor series, catering to various outdoor activities and urban scenarios [8]. - The urban light outdoor series has contributed the majority of revenue, accounting for 68.2% in the first half of the current year, although its share is gradually declining as the company shifts towards higher-end products [12]. Group 5: Challenges and Concerns - Despite revenue growth, Tamboor faces challenges with declining gross margins, particularly in its high-end product lines, indicating potential pricing pressures [16]. - The company's inventory issues are concerning, with a significant increase in inventory value and a drastic rise in inventory turnover days to 485 days, which could impact cash flow [17]. - Tamboor's R&D expenditure as a percentage of total revenue has been decreasing, raising concerns about its long-term innovation capabilities [17]. Group 6: Corporate Governance and Future Outlook - Tamboor's ownership is highly concentrated, with a family-controlled structure, which may influence its financial decisions, including a recent large dividend payout before the IPO [18][19]. - The company must balance its growth strategy with profitability and innovation to compete effectively against larger brands like Anta and Li Ning, as well as similar brands like BERSHKA [19].