第一财经·2025-10-16 04:29Core Viewpoint - The article discusses the shift in management strategies for delivery riders in the food delivery industry, focusing on the transition from penalty-based systems to service score management systems across various platforms like JD.com, Ele.me, and Meituan [3][4]. Group 1: JD.com Initiatives - JD.com has announced the cancellation of penalty fines for delivery riders in 25 cities, replacing it with a "service score" management mechanism that incentivizes positive performance rather than punishing delays [3]. - The company is implementing additional measures to enhance rider experience, including extra subsidies during adverse weather, a fund for rider children's welfare, and improved insurance coverage [3]. Group 2: Ele.me's Response - Ele.me is also trialing a new service score system to replace the previous penalty for delivery delays, aiming to promote a system where riders can earn based on their performance [3]. - The new system is currently being tested in cities such as Nantong, Changzhou, Jieyang, and Jingdezhen, with plans to expand to more cities by October [3]. Group 3: Meituan's Approach - Meituan has initiated a pilot program in Quanzhou that uses a scoring system to reward timely deliveries while eliminating penalties for delays, with the goal of fostering a more supportive management approach [4]. - As of August, Meituan has implemented this no-penalty mechanism in 22 cities, indicating a broader industry trend towards positive reinforcement rather than punitive measures [4].